Sports Station is a great sporting retail brand in India but they were somewhere losing attention due to its lack of expertise in Social media and digital marketing. But with FRD studio our team was determined to create a solid and efficient web presence for the brand, using such essential elements as successful social media promotions for the brand’s premium sportswear and accessories. By targeting their advertisements to the fitness-crazy athletes of India, we customized their online media to fit better online media. We designed bright, stimulating, and effective materials for our client’s target audience and contacted viral advertising campaigns; in addition, we adjusted all social media accounts holistically. We introduced performance tracking analytics and analytical approaches to measure the impact and effectiveness of different strategies for engaging with its target market thus placing Sports Station on top of competitive retail sports outlets.