Speed is particularly critical for businesses where every second matters, and achieving 90+ on Google PageSpeed Insights is essential, as page speed is not simply an engineering property.
If your website is slow, your customers leave and take your business to other places.
But here’s the good news… There will still be the ability to score a 90+ on Google PageSpeed Insights in 2024, which will be mandatory for any website to be successful. It applies to creative design agencies, web developers, marketers, and others who want to learn how to take steps to improve their website’s SEO performance.
Why is page speed necessary in 2025?
- First Impressions Matter: In general, a slow-loading website can cause up to 40% of users to bounce within the first three seconds.
- SEO Boost: Google prefers fast websites with good ranking, thus the need to improve a website’s performance.
- Better Conversions: A high-performing website improves views, and this results in improved conversion rates and return revenue.
What’s New in Google PageSpeed Insights 2025?
Google specifically has always improved its algorithms with an increasing focus on what some refer to as web fundamentals, namely core web vitals. These include:
- Largest Contentful Paint (LCP): The speed at which your primary content takes to load should ideally be less than 2.5 seconds.
- First Input Delay (FID): Latency before a user can do something (should be less than the target 100 ms).
- Cumulative Layout Shift (CLS): Stability of visual elements (target less than 0.1).
Familiarity with these indicators will assist an affordable design agency in attaining the ideal SEO-friendly rating and improving site performance for Google search engines.
Ways to get 90+ from PageSpeed Insights
1. Optimize Your Images with AI
The first consideration is a big image, which causes many pages to take time to load.
That is always possible by using image compression services like TinyPNG, Imagify, or even
Adobe Photoshop to compress images effectively.
But here’s where AI steps in…
There is nothing better than using plugins that rely on AI technology to resize and format images depending on the Smush or Shortpixel options available.
Compress your images for the next-generation formats, such as WebP, that provide more image quality when it is compressed.
2. Leverage Browser Caching
Browser caching stores some elements of your website locally, reducing load time for repeat visitors. You can set this up via plugins like WP Rocket or W3 Total Cache.
Pro Tip: For custom-coded websites, tweak your server configuration to define expiration times for static assets like JavaScript and CSS files.
3. Minify CSS, JavaScript, and HTML
Bulky, unoptimized code adds milliseconds to load time. Minification removes unnecessary characters like spaces and comments, shrinking file sizes. ..
- On WordPress? Install plugins like Autoptimize to automate this process.
- Use tools like Terser for JavaScript and CSSNano for CSS.
4. Adopt a Content Delivery Network (CDN)
CDNs like Cloudflare and AWS CloudFront will make sure your content is served from the server closest to your users, significantly improving load speeds.
Recently, an e-commerce website saw its SEO score jump from 78 to 92 after integrating Cloudflare, reducing latency for global visitors.
5. Eliminate rendering-Blocking Resources
Scripts that delay the rendering of your page can be a speed killer.
- Defer non-essential JavaScript until after the main page content has loaded.
- Inline critical CSS to prioritize above-the-fold content.
- Use plugins like Async JavaScript to simplify the process.
Tech Tip: Conduct regular audits using tools like Lighthouse or Pingdom to identify bottlenecks.
6. Use a Lightweight Theme
Your website’s theme plays a crucial role in determining page speed. Heavy themes packed with unnecessary features can drag your load time.
- Switch to SEO-friendly, lightweight themes like GeneratePress, Astra, or Neve.
- For custom websites, focus on minimalist design and eliminate redundant elements.
Recently, we helped a marketing agency improve its website’s Google PageSpeed score by 25 points after replacing a heavy theme with GeneratePress.
7. Upgrade Your Hosting
Cheap, shared hosting plans may save money upfront but can cost you in performance. For a faster website:
- Choose managed hosting providers like WP Engine, Kinsta, or SiteGround.
- Opt for dedicated servers if you expect high traffic.
India Insight: Hosting providers like Hostinger India offer cost-effective yet high-performing hosting solutions ideal for Indian audiences.
8. Lazy Load Images and Videos
Why load all media files when the user hasn’t scrolled down yet? Lazy loading delays the loading of non-visible elements until needed.
- For custom sites, integrate lazy loading scripts like Lazysizes.
- WordPress users can enable lazy loading via the Jetpack plugin.
WordPress users can enable lazy loading via the Jetpack plugin.
9. Monitor Third-Party Scripts
From tracking pixels to social sharing widgets, third-party scripts often slow down your site.
- Use a tool like Tag Manager to control and prioritize essential scripts.
- Remove outdated or unnecessary widgets.
10. Regular Performance Audits
A website optimized today may not stay that way forever. Regular audits with tools like Google Search Console and GTmetrix ensure sustained performance.
Actionable Tip: Schedule monthly audits and create a checklist for common optimization tasks like image compression, cache clearing, and script management.
Bonus Tips for a High SEO Score in 2025
- Prioritize Mobile Optimization: With mobile-first indexing, make sure your site is very fast and user-friendly on smartphones.
- Implement AMP (Accelerated Mobile Pages): Perfect for content-heavy sites like blogs and news portals.
- Secure Your Website: Switch to HTTPS, as Google rewards secure websites with better rankings.
Data-Driven Insights: Why Speed Matters
- 79% of users who experience slow load times are less likely to revisit the same site.
- A 0.1-second improvement in mobile page speed increases conversion rates by 8% for retail websites.
- Sites with a Google PageSpeed score of 90+ see an average 32% improvement in organic traffic.
Conclusion
Optimizing your website for a high SEO score in 2024 isn’t just about pleasing Google; it’s about creating an engaging, user-friendly experience. Whether you’re a web design agency, creative professional, or marketing strategist, these actionable tips will help you deliver blazing-fast websites that drive traffic, engagement, and conversions.
Remember: Page speed is a continuous effort.
Stay updated, monitor your metrics, and keep experimenting with new strategies. For an affordable design agency, the effort invested today will pay dividends tomorrow, both in search rankings and customer satisfaction.
So, what are you waiting for? Start optimizing and watch your website climb the Google ladder or get fast with FRD Studio.
